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Danika — Research Analyst
Online
Show me Q4 revenue vs last year.

Q4 revenue hit $2.4M — up 18.2% YoY. Organic search drove 42% of total revenue with the highest conversion rate at 4.12%.
Compliance Check Complete
All outputs passed PII & brand review
Performance Overview
Revenue
$2.4M
Users
84,291
Conversion
3.82%
AOV
$127













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Danika — Research Analyst
Connected to 9 data sources
Show me a full performance dashboard for 2025.

Here's your 2025 performance overview. Revenue is up 18.2% YoY to $2.4M, with 84K active users (+12.4%). Organic traffic leads at 42%. One watch item: average order value dipped 2.1%.
What's driving the AOV decline?

Two factors: (1) Higher volume of starter-tier signups in Q3–Q4, and (2) a 15% increase in discount code usage from the summer campaign. Premium tier AOV actually rose 4.3%.
Total Revenue
+18.2% YoYBreak down the top channels by revenue contribution.

Organic Search leads at $1.01M (42%), followed by Paid Ads at $672K (28%), Social at $432K (18%), and Referral at $288K (12%). Organic also has the highest conversion rate at 4.12%.
Report ready — view the Annual Performance Report in the dashboard panel →
2025 Performance Dashboard
Last updated: 2m agoTotal Revenue
$2.4M
+18.2%
Active Users
84,291
+12.4%
Conversion Rate
3.82%
+0.24%
Avg. Order Value
$127
-2.1%
Total Revenue
Revenue by Channel
Key Insights
- Organic search drove 42% of total revenue — the strongest channel by both volume and conversion rate.
- Q3–Q4 saw a 15% spike in discount code usage, pulling AOV down despite higher transaction volume.
- Premium tier AOV actually rose 4.3%, suggesting the dip is concentrated in starter-tier signups.
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